Alongside some of the other companies that sit with us in the Ordnance Survey sponsored Geovation Centre in London, I recently talked about Land Insight to The Guardian newspaper.
As much as smart phones give access to the world of data online, they also "haemorrhage data" about the world around which they travel. This data adds new layers to the physical world allowing better mapping, measuring of behaviour flows, integration and control of more devices and the quantification of, well, everything. On this nervous system of data the "internet of things" will grow and a greater understanding of the way the world works will evolve (in theory).
There are big bets being made on this web of connected devices - just look at Softbank's $32billion acquisition of ARM, or IBMs recent swath of investments - but whatever the future holds, "geotech" is emerging and the opportunity for it presents is enormous - ".. as big as fintech" says Alex Wrottesly, head of the Geovation Hub.
Land Insight is leading the way in using geographically accurate data to help find and assess land with development potential that is otherwise too time consuming and difficult to locate.
Here is a link to full article.